ASSIGNMENTS
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WORKSHEET 1 - Self-Analysis Outline
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This worksheet is designed as an outline to get you thinking about the who, what, when, where and why of your creative practice.
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DUE: 9/11/2018 by Start of Class
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WORKSHEET 2 - Naming Practice: Elevator Pitch, Bio, Statement, Tag Line
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Craft specific language blocks about your unique practice with an understanding of varying industry standard formats.
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DUE: 9/11/2018 by Start of Class
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WORKSHEET 3 - Developing Your Personal Brand: Visual, Color Palette, Logo/Mark, Fonts, Style/Tone
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Consider the most powerful images at your disposal when generating a meaningful and attention-grabbing brand tone and style.
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DUE:10/4/2018 by Start of Class
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WORKSHEET 4 - Developing a Stable of Professional Digital Assets: Business Card + Letterhead
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Gain experience determining the content & physical layout for your business card; translate to a letterhead design.
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DUE:10/4/2018 by Start of Class
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WORKSHEET 5 - Developing a Stable of Professional Digital Assets: CV/Resume + Cover Letter
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Outline the "nuts & bolts" of your professional history— the bulleted facts of who, what, where, and when, plus a narrative of why.
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DUE:10/4/2018 by Start of Class
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MIDTERM ESSAY
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GRADING RUBRIC (See Assignment File).
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Provides an overview of your current practice and its place within a historical arc and current contemporary fields.
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DUE:10/4/2018 by Start of Class
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PROJECT 1 - Your Website: The Foundation of your Web Presence
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Lend your career track a measure of intentionality & credibility; a platform for regular organization and promotion your work.
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DUE (extended) :10/16/2018 by Start of Class
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WORKSHEET 7 - Developing a Professional Contract
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Using approved templates, create a contract intended for a regular interaction/transaction of your practice.
General Outline and Sample Contract:
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DUE:10/30/2018 by Start of Class
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WORKSHEET 6 - Budgeting for Existence
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Create budgets for a sustainable life and livelihood.
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DUE:11/1/2018 by Start of Class
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Final Portfolio Addendum - Professional (Actionable) Goal Setting
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Learn the difference between a dream and a goal, and the strategic planning that comes with actionable and scaffolded goal-setting.
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DUE: 11/29/2018
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WORKSHEETS 8 & 9 - Online Presence, Alternative Marketing and Networking Strategies
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Identify, create and connect industry-relevant online platforms and connect them to your website. Develop a strategy to "move the needle" of your professional practice.
For Reference (see file below):
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DUE: 11/29
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WORKSHEET 10 - Writing for Press and Promotion
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Create a press release for a real or imagined activity in which you lead or participate, relevant to your career trajectory.
For Reference (see file below):
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DUE: 11/29
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PROJECT 2 - Asset Mapping
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GRADING RUBRIC (See Assignment File).
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Develop a spreadsheet with opportunity categories pertinent to your field and create a method for researching pertinent listings.
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DUE: 11/29
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PROJECT 3 - Contact List
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GRADING RUBRIC (See Assignment File).
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Develop a tool for network tracking that you will grow throughout your career.
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DUE: 11/29
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PROJECT 4 - Peer + Industry Group or Mentor Interview
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GRADING RUBRIC (See Assignment File).
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Develop 10 thoughtful questions to help you advance your career and identify a realistic and relevant interview subject.
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DUE: 11/29
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From today's class: https://www.youtube.com/watch?v=LVS80miAcWY
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FINAL - Professional Portfolio + Career Plan
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GRADING RUBRIC (See assignment sheet.)
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Publish a professional portfolio and submit a career plan.
Document Sample:
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DUE: 11/29 - midnight.
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